It all starts with
the prescription.
MedReader turns medical prescriptions into strategic intelligence — automating validations, cutting claim rejections and unlocking the full value of the medication journey.
The medication journey is still
slow, manual and expensive
When the prescription is treated as just an attachment, speed, control and intelligence are lost at every step of the process.
Unstructured formats
Prescriptions arrive handwritten, scanned or electronic — with no standard or structure, impossible to process at scale.
Slow manual validation
Human review creates delays and high operational cost, generating bottlenecks across the medication chain.
Variable eligibility rules
Rules change by program, medication and company — impossible to manage manually at scale.
Low standardization
Without standardization, auditing and scale suffer, raising regulatory and operational risk.
Lack of traceability
Without clinical and documentary traceability, decisions lack solid grounding and history is lost.
Missed opportunities
The prescription as an untapped data source leads to ongoing losses in adherence, reengagement and revenue.
Far more than OCR.
Data that drives real value.
MedReader doesn't stop at reading the prescription. We use structured data to build intelligent AI-driven eligibility workflows, trigger CRM journeys, recommend related products and more — all in real time.
Medical Optical Recognition
Converts any prescription — handwritten, scanned or electronic — into digital text with clinical-grade fidelity.
Natural Language Processing
The AI understands clinical terminology, dosing, ICD codes and regulatory patterns — extracting patient, physician (license ID), medication, date and signature.
Validation & Confidence Score
Verifies required fields and classifies as high, medium or low confidence. Only exceptions are routed to human review.
AI Eligibility Workflows
Structured data feeds custom rules — automatically approving, requesting supplements or routing claims based on each program.
Value Beyond Validation
The prescription becomes a trigger for CRM, refill, related items, personalized campaigns and real-time business intelligence.
Only exceptions go to human review
High accuracy across every prescription type
Trained specifically on Brazilian medical prescriptions, MedReader processes every format with clinical precision.
Concrete value for
every link in the chain
MedReader delivers deep capabilities for the two most advanced segments of the medication journey.
MedReader for PBMs and Benefit Programs
Validate eligibility, cut claim rejections and automate documentary review of beneficiaries — with speed, governance and full clinical traceability.
Key benefits
Automatic eligibility validation: Checks whether the beneficiary and documentation meet program rules in seconds.
Documentary review: Detects missing exams, reports or valid prescriptions for specific medications.
AI eligibility workflows: Customizable rules that approve, request supplements or route automatically based on the program.
Significant drop in rejections: Eliminates interpretation errors and documentary mismatches that trigger denials.
Structured governance: Complete record of every decision — what was received, validated and approved.
Integrated intelligent chatbot: Routes patients to partner pharmacies and personalizes communication by medication.
MedReader for Pharmacy Chains
Turn prescriptions into intelligence for the pharmacy journey — from the counter to CRM. More efficiency, personalization and commercial activation at every visit.
- Smoother journey
- Less perceived wait
- More personalized service
- Greater relevance in recommendations
- Uplift on related items
- Better capture of buying intent
- More contextual campaigns
- New segmentations
- Journey continuity after the visit
- Real demand data
- By-store and by-category view
- Inputs for commercial decisions
The kiosk turns store entry into a moment of intelligence and personalization. The patient scans the prescription before reaching the counter — and MedReader already delivers the full therapeutic context for the entire journey.
your prescription
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into a moment of intelligence and personalization
Today, most CRM campaigns are triggered by purchase history. With MedReader, your chain can also activate journeys based on the need identified in the prescription — with much more context and relevance.
At the right time, based on dosing
Continuous treatment follow-up
Groups by clinical category and medication
e.g. flu → Tamiflu + respiratory related items
Relevant content by therapeutic profile
App, e-commerce and loyalty integrated
From prescription to the intelligent patient journey
MedReader turns every prescription into structured data that creates real-time value — at the counter, the kiosk, the CRM and digital channels.
Capture, triage and activation
right at store entry
The kiosk turns waiting time into an intelligence opportunity. The patient scans the prescription before reaching the counter — and MedReader already delivers the full context for service.
Prescription read and structured before the queue
Associate receives ready context in the system
Personalized suggestions and offers on the spot
Feeds store, CRM, app and e-commerce
your prescription
Before reaching the counter
By therapeutic context
How MedReader adds value
for pharmacy chains
- Smoother journey for the patient
- Less perceived wait at entrance
- More personalized and accurate service
- Greater relevance in related-item recommendations
- Uplift in items per visit
- Capture of buying intent on the spot
- More contextual and relevant campaigns
- New segmentations by therapeutic profile
- Journey continuity after the visit
- Data on real demand by store and category
- Strategic view by therapeutic category
- Inputs for commercial and operational decisions
The prescription as a trigger
for relationships and revenue
Each medication type activates a different journey — automatically, at the right time, in the right channel.
See the full demo and explore every pharmacy feature
From prescription to
intelligent activation
The prescription stops being the end of the process and becomes the start of an intelligent journey with the customer.
Patient scans
At the kiosk or in the app upon entering the pharmacy
MedReader reads
Automatically structures prescription data
AI identifies
Therapeutic context and buying intent
System recommends
The next best action for associate and patient
Journey activated
At the counter, kiosk, CRM or digital channel
Full visibility over
every processed prescription
The MedReader Portal centralizes history, enables real-time auditing and generates insights for the whole team.
Login access
Different teams log in simultaneously to upload, query and review prescriptions.
Complete history and audit
Everything received, validated and decided is recorded for export and audit.
AI validation
The AI flags when a file is not a medical prescription or is damaged — before any processing.
Export & business intelligence
Extract structured data to feed your CRM, BI and operations systems.
Everything you need to know
about MedReader
MedReader is an artificial intelligence platform specialized in reading and processing Brazilian medical prescriptions. It converts any prescription — handwritten, scanned or electronic — into structured data that powers eligibility workflows, claim rejection reduction, CRM and business intelligence.
MedReader processes the three main formats: handwritten (94% accuracy), scanned (98%) and electronic (100%). The model was trained specifically on Brazilian medical prescriptions and understands clinical terminology, dosing, ICD codes and national regulatory patterns.
MedReader offers integration via REST API — just send the prescription image and receive structured data in JSON. We also provide a mobile SDK for apps and a web portal for operational teams that don't use direct integration.
Yes. For PBMs and benefit programs, MedReader automates eligibility validation, documentary review (reports, exams, valid prescriptions) and generates a complete audit trail. Eligibility workflows are fully customizable by program and medication.
Rejections happen mostly because of interpretation errors and documentary mismatches. MedReader eliminates these errors by automatically structuring prescription data, verifying required fields, validating the physician's license and ensuring all documentation matches program rules — before any approval.
Yes. MedReader processes structured electronic prescriptions with 100% accuracy, including formats from the Brazilian SCTC system and other standards used by electronic health records in Brazil.
Every reading receives a reliability score from 0 to 100. High-confidence documents go through automatic approval. Only medium- or low-confidence cases — usually less than 5% of volume — are routed to human review, drastically reducing operational effort.
The first step is to request a free demo through the form on this page or via WhatsApp. Our team will respond within 24 business hours to understand your context, present the solution and define the best integration model for your business.
Ready to turn
prescriptions into intelligence?
Fill in the form below or reach us on WhatsApp — our team responds quickly.
Request a demo
Fill in and we'll respond within 24 business hours.
Alphaville Industrial — SP, Brazil
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